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den verschiedenen Marketing-Instrumenten zugeordnet und auf deren Anwendungsmöglichkeiten und Grenzen hin untersucht
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The Irish Asia Strategy and Its China Relations formatIsbn:Softcover - 9783867418959 den verschiedenen Marketing-Instrumenten zugeordnet undAsian studies as basically all efforts to engage in inter culturally is caught in producing and reproducing prejudices on the one hand and denying differences and specificities on the other. In particular in academic studies and teaching the challenge is to overcome this apparent dichotomy and the task is to establish understanding without prejudice of what Asia really was and is. The extensive range of topics and views in this volume challenge a mode