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Scaling Lean: Mastering The Key Metrics For Startup Growth Thomas & Friends Mich offers suggestions for substitutingIs your "big idea" worth pursuing? What if you could test your business model earlier in the process before you've expended valuable time and resources? You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure,