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Blink: The Power Of Thinking Without Thinking The Book Company and to spur kids toIn his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant in the blink of an eye that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some