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" the newest title in Barron's exciting " Discoverology " series
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Marketing Communications: Offline And Online Integration, Engagement And Analytics REP89 typographersExamine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool. Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully
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