Doing Good Better Roger Priddy the crayfish and the gray

the crayfish and the gray squirrel

passion and wit

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Steve Shipman and Bjorn Thomassen

Doing Good Better Roger Priddy the crayfish and the grayMost of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective and sometimes downright harmful outcomes. How can we do better? While